Get Specified in Major Global Projects.

Retail is slow. The real volume is in Contract (Hospitality, Office, Residential). We help Italian design brands bypass showrooms and get their products directly onto the digital moodboards of top architects in Dubai, London, and New York.

The 'Showroom' Trap.

The Retail Ceiling

Waiting for B2C clients to walk into a shop is unscalable. Real growth comes from B2B projects where one decision equals 500 units.

Digital Invisibility

Architects don't visit fairs anymore; they Google. If your 3D/BIM files aren't easy to find and download, you lose the spec.

The Specifier Gap

You have a great product, but the 'FF&E Procurement' directors at major firms don't know you exist. We bridge that gap.

How to Win the Spec.

Architects are technical buyers. They don't just want a pretty picture; they need CAD files, fire certifications, durability tests, and instant answers.

We transform your digital presence into a 'Specifier-Ready' resource, making it impossible for them to choose a competitor.

The Contract Funnel

Targeting Top Firms

We use LinkedIn to target 'Senior Interior Architects' at specific firms (e.g., Gensler, Perkins&Will) with project-focused content, not product ads.

Digital Spec-Sheet

We optimize your site for technical long-tail searches (e.g., 'Fire-retardant velvet armchair ISO-certified'), capturing buyers with immediate project requirements.

The 'Sample Box' Strategy

We use Meta & Pinterest ads to drive qualified architects to request a physical material sample box. This puts your product literally in their hands.

FAQ

Do we need 3D files?

Yes. For Contract, if an architect cannot download a 3D model of your chair to put in their render, they will choose a competitor who does.

Do you target specific countries only?

No. In the Contract sector, we follow the **projects**. We use digital intelligence to identify where major hospitality and residential developments are active, targeting the architects specifying them—regardless of which continent they are on.

Is this for residential furniture?

It can be, but our focus is 'Multi-Unit Residential' (e.g., furnishing 50 apartments in a tower) rather than selling one sofa to a homeowner.