B2B manufacturers spend €30K+ on trade fair booths but have zero digital lead generation between events. We build systems that capture, qualify, and convert industrial buyers 365 days a year — across international and European export markets.
Click through the 5 common industrial friction points to see how we solve each one.
You spend €20-50K on a booth at MCE Milano, Hannover Messe, MICAM, or Intersolar. You meet hundreds of people, collect business cards, have great conversations. Then the fair ends. Those business cards sit in a drawer. There's no automated follow-up, no remarketing to booth visitors, no digital way to continue the conversation. By the time your sales team manually follows up weeks later, the buyer has already moved on to your competitor who sent a personalized email the next morning.
70%+ of industrial procurement professionals research suppliers online before ever sending an RFQ. They're on Google searching "solar thermal panel manufacturer Italy" or "industrial caster wheel supplier Europe." If your company doesn't appear in those search results with a professional, fast-loading landing page — you don't exist to these buyers. They'll find your competitor who invested in Google Ads and a proper digital presence.
Your website contact form generates consumer inquiries, student research requests, and spam. Your technical sales engineers waste hours responding to leads that will never convert. You need a system that pre-qualifies inquiries — filtering for company size, purchasing authority, and genuine commercial intent — so your sales team only talks to real buyers.
You want to expand into international target markets. But your website is in English only, your Google Ads are machine-translated, and your landing pages read like they were written by someone who doesn't understand industrial terminology in the local language. Local procurement managers immediately recognize non-native copy — and it destroys commercial credibility.
You're spending money on digital marketing but you have no idea which campaigns are generating actual RFQs, which keywords are driving qualified traffic, or what your cost per lead actually is. Without proper conversion tracking (Google Tag Manager, GA4, Google Consent Mode v2), you're flying blind — and your marketing spend is an act of faith, not a business decision.
Click between the 3 stages to explore our structured B2B acquisition framework.
We capture procurement executives actively searching on Google while simultaneously running Account-Based Marketing (ABM) on LinkedIn and geo-fencing major exhibition grounds.
Every campaign drives traffic to purpose-built landing pages designed for one thing: converting an industrial buyer into a qualified RFQ submission.
When a qualified buyer submits an RFQ, three things happen simultaneously to ensure maximum close rate.
One strategic partner to manage multi-country European expansion with precision targeting.
We amplify your exhibition presence with pre-show, live geo-fenced, and post-show remarketing campaigns.
Concrete performance results achieved across European B2B manufacturers.
Turkish solar thermal manufacturer entering Italy, France, and Spain with zero digital presence, fully dependent on annual trade fairs. Built Google Ads across 3 markets, fixed a critical Consent Mode v2 configuration error restoring visibility to 66 hidden conversions, and ran Meta/LinkedIn ABM around MCE Milano.
Turkish industrial wheel & caster manufacturer entering Italy through new subsidiary. Built bilingual IT/EN landing page targeting furniture, logistics, automotive, and specialty materials sectors in Northern Italy's industrial hubs (Lombardy, Veneto, Emilia-Romagna).
We review your products, target markets, current sales channels, and trade fairs. Honest assessment if search/ABM will generate leads in your niche.
We research commercial search volume in your target markets, analyze competitor digital presence, and build campaign strategy with projected CPL.
We build multilingual landers, set up tracking infrastructure (GTM, GA4, Consent Mode v2), and launch. Nothing goes live without your approval.
Weekly bid & keyword optimization, monthly cost-per-lead reports, quarterly reviews. Direct access to Fatih — no ticketing systems.
Trade fairs give you 3 days of face-to-face contact. Digital marketing gives you 365 days of lead generation. More importantly, our trade fair campaigns amplify your booth investment — driving pre-event bookings, capturing missed visitors during the show, and automating post-event follow-up. Most manufacturers see their cost-per-lead drop significantly when combining fair presence with digital campaigns.
Niche B2B products typically have low search volume — sometimes 50-200 searches per month per keyword per country. But these are extremely high-intent searches. Someone Googling "solar thermal panel manufacturer Italy" is a procurement professional looking for a supplier. One qualified lead can be worth €10K-100K+ in contract value. Low volume, high value — that's the B2B Google Ads model.
Most B2B Google Ads fail for three reasons: wrong keyword match types (broad match burning budget on irrelevant searches), landing on the homepage instead of a conversion-optimized landing page, and no conversion tracking. We fix all three: exact and phrase match keywords, dedicated landing pages with CAD/spec downloads, and full conversion tracking.
We manage all campaign strategy, Google & Meta structure, bidding, GTM tracking, and optimization directly from Milan. For localized ad copy and landing page copy across target European markets (Germany, France, Spain, etc.), we collaborate with experienced native copywriters to ensure 100% natural, high-converting messaging.
Typical cost-per-qualified-lead ranges are €30-80 for Google Search in most industrial sectors. LinkedIn ABM tends to be €80-150 per lead but reaches higher-level decision-makers. We provide projected CPL ranges in our strategy proposal before you commit budget.
We recommend a minimum of 3 months for B2B campaigns. Unlike e-commerce, B2B sales cycles are longer — a lead generated in month 1 might convert to a deal in month 3 or 4. Campaigns also need time to accumulate enough conversion data for optimization.
No — we focus purely on digital marketing around trade fairs. We don't design booths or manage logistics. We amplify your trade fair investment with targeted digital campaigns working alongside your event management team.
Book a 30-minute strategy call with Fatih Ozusakli. We'll review your target markets, upcoming trade fairs, and digital lead generation potential — no commitment, no generic pitch deck.
You'll hear back from Fatih directly within 24 hours. We work with a limited number of B2B clients to maintain direct founder involvement on every account.
