Most SaaS companies outgrow organic and word-of-mouth but don't know how to build a paid acquisition machine that actually works. We apply performance marketing discipline to drive demo requests, trial signups, and paid conversions — with clear unit economics from day one.
Free trial or freemium model where users sign up, explore the product, and convert to paid plans. Your challenge is volume — driving enough qualified signups to feed the funnel — and activation — getting trial users to their "aha moment" before the trial expires. We build high-intent Google Ads campaigns and email onboarding sequences designed to solve both.
Higher ACV products where conversion happens through a sales call or product demo. Your challenge is filling the calendar with qualified demos — not just form submissions from students and competitors. We build demo landing pages optimized for conversion and Google Ads campaigns targeting buyers actively searching for solutions in your category.
SaaS built for a specific industry — construction, healthcare, logistics, real estate, hospitality. Search volume is low but intent is extremely high. One demo can be worth €5K-50K in ARR. We build precise Google Search campaigns around industry-specific keywords that your ICP is actually searching for.
API products, analytics tools, workflow automation. Your buyers are technical, comparison-driven, and allergic to marketing fluff. We build campaigns that target "alternative to [competitor]" and "[category] tool for [use case]" searches, driving traffic to clean, benefit-focused landing pages that respect the buyer's intelligence.
Click through the 5 growth friction points to understand why paid acquisition fails and how to fix it.
Your first 100-500 users came from Product Hunt, LinkedIn posts, a few blog articles, and word-of-mouth. Growth felt natural and free. But now the organic channels are tapped out. You're posting more, getting less. Referrals are slowing. You need predictable, scalable acquisition — but every time you try paid ads, the CAC comes back 3x higher than your LTV and you turn them off within a week.
You launched Google Ads targeting broad keywords in your category. You got clicks. Maybe some trial signups. But the users who signed up never activated, never explored the core feature, and never converted to paid. Your campaigns were optimized for "clicks" or "sign-ups" — not for the users who actually become paying customers.
Your homepage tries to serve investors, existing customers, job candidates, and potential buyers all at the same time. When someone clicks your Google Ad for "best project management tool for agencies," they land on a homepage that talks about your Series A, your team values, and your integrations list. The "Start Free Trial" button is below three scrolls of content. They bounce in 8 seconds.
Users sign up for your free trial, log in once, click around for 3 minutes, and never return. There's no onboarding email guiding them to the key feature that delivers value. No "Day 3" nudge reminding them to complete their setup. No "Day 7" email showing what they're missing. By Day 14, the trial expires and they've forgotten you exist.
Your Google Ads dashboard shows 200 clicks and 15 trial signups this month. But how many of those trials activated? How many converted to paid? What's the actual CAC when you factor in the full funnel? Most SaaS companies can't answer these questions because product events aren't mapped back to ad platforms.
Click between the 4 framework steps to explore our structured SaaS acquisition engine.
SaaS paid acquisition starts with Google Search — because someone typing "best CRM for small business" or "project management tool vs Asana" is actively evaluating software right now. This is the highest-intent traffic you can buy.
Every paid campaign drives traffic to a purpose-built landing page — not your homepage or pricing page. One page, one goal: start a free trial or book a demo.
Not everyone converts on the first visit. Evaluation cycles take days or weeks. Retargeting keeps your platform top-of-mind while prospects compare alternatives.
Acquiring a trial signup is step one. Converting them to a paying customer is where most SaaS companies lose. We build automated onboarding sequences guiding users to activation.
The true cost of acquiring a paying customer — from ad click through trial to paid conversion. We track full-funnel CAC so you know real economics.
The relationship between customer lifetime value and acquisition cost. Healthy SaaS targets 3:1+. We optimize campaigns to improve this ratio.
Percentage of trial users who convert to paying accounts. Our onboarding sequences are designed to push this higher by driving activation.
Monthly Recurring Revenue directly attributable to paid acquisition channels. The ultimate bottom line — not impressions, but revenue.
We review your product, current acquisition channels, trial/demo metrics, and growth goals. Honest assessment if paid growth makes sense right now.
Custom plan: target keywords, estimated CPCs, projected trial volume, conversion rates, and CAC projections by channel before spending budget.
Tracking (GTM, GA4, CAPI), landing page build, onboarding email sequence, campaign structures. Tested before spending your first euro.
Campaigns go live. Daily monitoring, weekly optimization, monthly CAC/LTV reporting. Direct Slack or WhatsApp access to Fatih.
It depends on your stage. If you have a working product, organic users, and reasonable retention — paid acquisition accelerates growth. If you're pre-PMF, paid ads will just amplify leaky buckets. During our discovery call, we'll assess your readiness honestly.
We recommend starting with €2,000-5,000 per month in ad spend. This provides enough data volume to test 3-5 keyword themes, run landing page experiments, and generate statistically meaningful conversion data. Management fee is separate.
Varies by ACV. A self-serve product with €30/mo plans might target a CAC of €50-100. A demo-driven product with €500/mo ACV might accept CAC of €300-500. The key metric is LTV/CAC ratio — aim for 3:1 or higher.
CPCs in competitive SaaS categories can be high (€5-20/click). But what matters is cost per paying customer. A €15 click converting to a €500/mo subscription at 2% conversion = €750 CAC on €6,000+ LTV. The math works if the funnel is built correctly.
No. We focus on paid acquisition, conversion optimization, and email onboarding. These levers produce measurable results in weeks, not months.
Yes. While we have deep Klaviyo expertise, we build onboarding sequences in Customer.io, Intercom, HubSpot, ActiveCampaign, or whatever you're already using.
Four metrics: Customer Acquisition Cost (full-funnel), trial-to-paid conversion rate, LTV/CAC ratio, and MRR directly attributable to paid channels.
Direct founder execution, deep technical ability (tracking, consent mode, landing page engineering), and zero junior handoffs. We are the acquisition and conversion engine for performance growth.
Book a 30-minute call with Fatih Ozusakli. We'll review your product, unit economics, and paid growth potential — including scenarios where it doesn't make sense yet.
You'll hear back from Fatih personally within 24 hours. No automated sequences — just a real conversation about whether paid acquisition is the right lever for your product right now.
