Most e-commerce brands burn through ad budgets chasing clicks instead of building systems. We create structured acquisition, conversion, and retention engines that turn every euro of ad spend into measurable, scalable revenue.
You manufacture or source your own products, sell direct-to-consumer through your own store, and want to scale profitably with Google Shopping, Meta Ads, and retention. This is our core sweet spot — full-funnel growth from acquisition through repeat purchase.
Seasonal collections, high visual standards, Instagram-heavy audience. We build Google Shopping feeds optimized for fashion-specific attributes (color, size, material, style) and Meta campaigns that showcase your lookbook to the right audience. Milan-based — we understand European fashion.
Personalized products mean complex variant structures, longer consideration cycles, and higher price sensitivity. We build campaigns that handle large product catalogs, test design-specific angles, and drive traffic through native advertorials that tell the product story before the sale.
Speed matters. We help dropshipping brands find winning products faster through rapid creative testing on Meta, build Google Shopping campaigns with supplier-fed product data, and set up tracking infrastructure that shows real profit margins — not just revenue numbers.
Subscription-friendly, replenishment-ready, loyalty-driven. We build Klaviyo retention flows designed for consumable purchase cycles — timed reorders, seasonal bundles, gift promotions. Google Shopping + Meta for acquisition, email for repeat revenue.
Whether you're driving traffic to affiliate offers or running your own affiliate program, we understand CPA-driven economics. Native advertising through Taboola and Outbrain is particularly effective here — editorial-style advertorials that pre-sell before the click.
Click through each problem to see what it means for your business and how we solve it.
You've built your entire acquisition strategy on Meta Ads. When it works, it's magic. When CPMs spike — Q4 competition, iOS tracking changes, algorithm shifts, new ad policy restrictions — your revenue falls off a cliff overnight. You have no backup channel, no diversification, and no way to reach buyers who don't live on Instagram.
Your products aren't on Google Shopping at all. Or they're there, but your product titles are generic ("Blue Dress" instead of "Women's Silk Midi Dress - Navy Blue - Italian Made"), your descriptions are copy-pasted from the supplier, attributes are missing, and there's no bidding strategy. Meanwhile, your competitor's products appear first because they invested 2 hours in feed optimization.
Your Meta campaigns are sending thousands of visitors to your store. Your Google Ads CTR looks healthy. But your conversion rate is stuck at 1-1.5%. Product pages lack trust signals, the checkout has unnecessary steps, mobile experience is clunky, and there's no urgency or social proof. You're paying to fill a leaky bucket.
You spend €25-40 to acquire a customer through paid ads. They buy once. Then nothing. No welcome email, no post-purchase follow-up, no abandoned cart recovery, no win-back campaign 60 days later. You're trapped on a treadmill — constantly spending to acquire new customers because you're not monetizing the ones you already have.
Your Meta Pixel fires on page views but not on add-to-cart. Your GA4 isn't configured for e-commerce event tracking. Google Ads and Meta both claim credit for the same sale. You don't know your true cost per acquisition, your real ROAS by channel, or which audiences actually generate profitable orders. You're spending money based on feelings, not data.
Click between the 3 growth pillars to explore our structured execution framework.
We don't put all your budget into one platform and pray. We build a blended media mix where each channel plays a specific role in your growth:
This is where buyers with purchase intent live. Someone searching "men's leather boots Italian made" or "organic coffee subscription Europe" is ready to buy — not browse. We optimize your product feed at the attribute level: structured titles matching search behavior, accurate categories, custom labels for margin-based bidding, and negative keyword lists preventing wasted spend.
The discovery engine. Meta excels at putting your product in front of people who don't know you yet but match your buyer profile. We build layered structures: cold prospecting with interest & lookalike audiences, warm retargeting, and Dynamic Product Ads (DPA).
For brands ready to scale beyond Meta — especially higher price points needing pre-sale storytelling. Native advertorials educate and pre-sell before the click. Highly effective in wellness, fashion, food & beverage, and custom goods.
Sending traffic to a broken store with no tracking is like pouring water into a bucket with holes. We fix the bucket first.
Dedicated landing pages for seasonal promotions, product drops, and collection launches: single-product focus, mobile-first design, trust signals above fold, sub-3s loading speed, built on Netlify or integrated into Shopify/WooCommerce.
Acquiring a customer costs €25-40 through paid ads. Getting them to buy again costs almost nothing with Klaviyo automation flows running 24/7.
We review your store, current ad performance, and growth goals. Honest assessment whether paid growth makes sense right now.
Tailored plan for your brand: recommended channels, budget allocation, projected timeline, Klaviyo recommendations, and transparent pricing.
Tracking fixes (GTM, GA4, CAPI, Consent Mode v2). Campaign structures built. Klaviyo flows configured. Nothing goes live without your review.
Campaigns go live. Daily monitoring, weekly optimization, monthly reporting. Direct WhatsApp or Slack access to Fatih.
Personalized consumer product brand targeting Germany & Austria (€40-80 price point). Built Taboola native advertorial funnels, resolved 50% click-loss SPA tracking issue, and executed server-to-server postback attribution across Mixpanel and Taboola.
Premium European F&B brand with near-zero digital presence. Designed Instagram content strategy, built 24-week growth roadmap, planned Meta + Google ad architecture, and set up Klaviyo retention flows for Shopify launch.
We recommend a minimum of €2,000-3,000 per month in ad spend across channels. This gives enough data volume for platform algorithms to optimize properly and for us to identify winning audiences and creatives. Below €1,000/month, there aren't enough conversions for meaningful learning.
Initial data and learnings come within 2-3 weeks. Meaningful, consistent performance — campaigns reliably hitting target ROAS — typically takes 6-8 weeks. Ad algorithms need conversion data to optimize, and that data takes time to accumulate.
Self-managed campaigns typically plateau due to three things: limited creative testing velocity, no channel diversification (Google Shopping captures buyers Meta can't reach), and tracking gaps that prevent proper algorithm optimization. Most clients see meaningful improvement within the first month.
Yes to all three. Our paid media and Klaviyo strategies are platform-agnostic — what matters is proper tracking integration and product feed quality, which we handle regardless of your platform.
We build five core automated flows: Welcome Series, Abandoned Cart Recovery, Post-Purchase Follow-up, Win-Back Campaign, and Replenishment Reminders. Once built, these flows run automatically and typically generate 20-30% of total store revenue within 3-6 months.
Monthly performance reports covering spend by channel, revenue attributed, ROAS by channel, CPA, and key actions taken. Reports are built to be read in 5 minutes. You also have direct access to Fatih via WhatsApp or Slack between reports.
We write ad copy and provide detailed creative briefs — specifying hooks, angles, formats, and visual direction. For actual image/video production, we recommend working with your in-house team or trusted freelancers we can suggest.
Native ads appear as editorial content on premium publisher websites. Users see what looks like an article, click through to an advertorial that tells your product story, and then land on your store. Works best for products above €30-40 price point that benefit from explanation before purchase.
No. We work month-to-month with 30-day notice. We keep clients by delivering results, not by locking them in. That said, e-commerce growth is a 3-6 month build — evaluating after 30 days rarely gives the full picture.
Book a 30-minute strategy call with Fatih Ozusakli. We'll review your store, your ad performance, and your growth potential — no commitment, no sales pitch, no junior account manager.
You'll hear back from Fatih personally within 24 hours. No automated sequences, no sales team — just a real conversation about your business.
